What type of videos to film for your business on Instagram and TikTok

You know you need to film videos. Yet when the moment comes and you pull out your phone, your mind goes blank: what should I talk about?

The good news is you do not need to dance or be a comedian. You just need proven formats that answer what your next client needs to know before messaging you.

1. Answer Frequently Asked Questions

This is the easiest format and one of the highest-converting ones. Every question clients ask you at the counter, on the phone, or on WhatsApp is a video script.

• How long does a tattoo take to heal?
• What documents do I need to rent a flat in Seville?
• How many days a week should I train to see results?

2. Behind the scenes & Before/After results

People love seeing how things are made: how you prep your workspace, what a first appointment looks like, or a clear before-and-after transformation.

It builds immediate trust because people prefer buying from real humans they recognize.

3. Industry mistakes and myths

Starting a video with "The #1 mistake we see when..." hooks viewers in the first two seconds and positions you as an authority who knows their craft.

How to film without overcomplicating things

With your smartphone and these 6 habits, your videos will look sharp and professional:

1. Always shoot vertically (9:16).
2. Face a window to take advantage of natural light.
3. Prioritize clear audio in a quiet room or use a clip-on lapel mic.
4. Wipe your camera lens before hitting record.
5. Include dynamic subtitles since many people watch on mute.
6. Batch-record multiple videos in a single morning session.