How to choose a social media agency in Seville: 10 questions to ask before you sign

Choosing a social media agency in Seville takes more than seeing who ranks first on Google or who has the nicest website. What really makes the difference comes out when you ask the right questions before signing.

Here are the 10 questions we would ask if we were on the other side of the table, the signs that should make you suspicious and what to put in writing. It works whether you run a clinic in Nervión, a gym in Dos Hermanas or a shop in Triana.

Before calling anyone: what you want to achieve

If you do not know what you expect from your social media, any agency will seem right or wrong depending on how they pitch it. Spend ten minutes answering this:

• What do you want to happen? More WhatsApp messages, more bookings, more people at your premises, selling a specific service.
• Who is your client and which area do they come from?
• How much time can you give? For example, one filming session a month or every week.
• What monthly budget do you have in mind?

With that clear, your conversations with agencies will be far more useful. General guides on choosing an agency, such as Semrush's or Cyberclick's, agree on this: goals first, agency second.

The 10 questions to ask before you sign

You do not need to ask them all in the first meeting, but you should before signing anything.

1. Who films and where?

This is the most revealing question. If content is filmed at your business, with your team and your clients, people will know you before they visit. If they suggest stock footage or generic templates, do not expect the same results.

2. Do you come to my business or do I film it myself?

Some agencies only edit what you film on your phone. That can work, but then the filming is on you. Ask how many filming sessions are included and how long each one lasts.

3. Who writes the scripts?

A video that brings in clients starts with the script: the hook in the first seconds and the ending that invites people to message you. Ask whether they write them and whether you can review them before filming.

4. Do you know my sector?

They do not need to have worked with your competitors, but they should understand how your clients decide. Ask for examples of businesses similar to yours.

5. Can you show me real results?

Screenshots of videos with their views, profiles you can visit, clients you can talk to. Be wary of anyone who only shows numbers without names or context.

6. Which metrics will you show me each month?

Followers and likes are fine, but what matters is how many people message you, book or visit. Ask what report you will get and whether it shows which videos bring in messages.

7. Who will be my point of contact?

Knowing who to message and how fast they reply avoids a lot of frustration. Also ask how you will communicate: WhatsApp, email, meetings.

8. Is there a minimum term?

A commitment of a few months is reasonable, because content needs time. What is not reasonable is being unable to leave if it does not work. Get the length and notice period in writing.

9. Who owns the accounts and the videos?

Your profiles must be in your name and under your access. And videos filmed at your business should remain usable if you stop working together. Clear this up before starting.

10. What do I have to do?

A good agency tells you exactly what it expects from you: appearing in the videos, reviewing scripts, answering the messages that come in. If they say you do not have to do anything at all, be wary: nobody knows your business like you do.

Warning signs

If you hear any of these, stop and ask more:

• "We guarantee X followers". Followers do not buy, and if they are guaranteed, ask where they come from.
• Accounts are created in the agency's name. Your accounts are yours.
• Generic content that could belong to any business in any city.
• No reports, or reports that only talk about reach and likes.
• A price without asking anything about your business, your goals or how many videos you need.

Why it matters that the agency is in Seville (and when it does not)

If the plan includes filming at your business, being close shows. An agency in Seville or the surrounding towns can come more often, fit your schedule and film when there is real activity on site.

Knowing the area helps too. Talking about the neighbourhood, the Feria, Holy Week or the August heat connects with people who can actually visit you, and someone who has never set foot in Seville cannot do that in the same way.

That said, if the service does not include in-person filming (for example, only strategy, editing or advertising), location matters much less. Many agencies, us included, work remotely with businesses all over Spain and it works well.

What to get in writing before starting

Before signing, make sure you have in writing:

1. Which networks are covered and how many videos and posts are included each month.
2. How many filming sessions and where.
3. Who writes the scripts and how you review them.
4. What report you get and how often.
5. Price, what it includes and whether advertising is separate.
6. Minimum term and notice period.
7. Ownership of the accounts and the videos.

If you want to know whether a price is reasonable, we explain it in how much a social media agency charges. And to see how we work, here is our social media marketing service in Seville.