How much a social media agency charges to run your business accounts (and what you should get for it)

How much an agency charges to run your social media depends mainly on one thing: what exactly it will do. The ranges published in Spain go from about €300 to €1,500 a month, but that range covers services that have nothing in common.

This article explains what drives the price, what you get from a community manager, a freelancer or an agency, and how to read a quote so you compare like with like. It applies to any business in Spain.

How much social media management costs in Spain

There is no official rate, but these are the most recent published references:

• Cronoshare (January 2026) says social media management usually costs between €300 and €1,200 a month, based on 1 to 3 networks and 8 to 20 posts a month.
• marketing4ecommerce (July 2026) puts social media management between €400 and €1,500 a month, and notes the figures are indicative.
• If you would rather hire in-house, Indeed reports an average salary of €23,857 a year for a community manager in Spain (data updated in November 2026). On top of that, the company pays Social Security contributions.

Treat them as what they are: general references, mostly published by companies in the sector. They tell you whether a quote is out of the ordinary, not whether it is good.

What drives the price

Two €600 quotes can include very different work. This is what changes everything:

• How many networks. Running only Instagram is not the same as Instagram, TikTok and Facebook.
• How many posts a month and of what type: images, carousels or videos.
• Who creates the content. If you send the photos and they only post them, it costs far less than if they come to film.
• Whether there is strategy and scripting or they just post whatever comes up.
• Whether they answer messages and comments on your behalf.
• Reports and meetings: how often they explain what works and what changes.
• Paid advertising: managing ads and the money spent on Meta or TikTok are different things. Ask for them to be listed separately.

Community manager, freelancer or agency: what you get with each

All three options can work. The key is knowing what you are buying:

Why short-form video costs more than posting images

Almost every price guide talks about "posts" as if they were all the same. They are not. A Reel or TikTok that brings in clients takes far more work than an image with a caption:

1. Strategy: deciding who you are talking to and what they need to see to message you.
2. Script: the hook in the first seconds, what is said and how it ends so people contact you.
3. Filming: travelling to your business, preparing the space, light and sound, and guiding you on camera.
4. Editing: cutting, pacing, subtitles and cover.
5. Publishing and review: caption, timing and, every month, checking which videos bring messages to make more of those.

So when you compare, ask how many videos are included each month and how many filming sessions. If someone promises lots of videos at a very low price, ask who films them and how. For ideas on what to film, read what kind of videos to film for your business.

What a quote must include so you can compare it

Before deciding, check that every quote answers these questions in writing:

• Which networks are covered.
• How many videos and posts a month.
• How many filming sessions and where.
• Who writes the scripts and whether you review them before filming.
• Whether messages and comments are answered.
• What report you get and how often.
• Whether advertising is included or separate, and how much is spent.
• Minimum term and notice period to cancel.
• Who owns the accounts and videos if you stop working together.

With that list in front of you, two figures that looked the same stop being so. Our social media marketing packages show what each tier includes, and if you are comparing agencies, read how to choose a social media agency.

Signs that something does not add up

Some prices and promises should make you suspicious:

• Guaranteed followers. Followers do not pay bills, and if they are guaranteed, ask where they come from.
• Very low price with lots of video. Either nothing is filmed at your business or the content is generic.
• Accounts in the agency's name. Your accounts must be in your name, with your access.
• No reports. If nobody explains what works, you do not know what you are paying for.
• Long tie-ins with no way out. An initial commitment is normal; being stuck with no exit if it does not work is not.